← All Experience
Mar 2006 - Feb 2015

Rahul Prakash —Magicbricks.com

Senior Product Lead

Built and scaled products for India's leading real-estate marketplace, spanning property discovery, lead management, agent onboarding, buyer engagement, and content platforms.

1M+
Users Served
10,000+
3D Floor Plans (7,000 Projects)
99.99%
Platform Uptime
15%
Lead-to-Deal Conversion Lift
The Story

What I did here

2005 - 2010: Foundations

Launched Magicbricks.com and early mobile apps on Java J2ME and BREW, owning the end-to-end product lifecycle within a monolithic architecture. Led cross-functional Product and UI teams through the Waterfall model, Excel-based planning, and manual user research via surveys and focus groups. Moved static pages to dynamic, interactive experiences with early JavaScript (jQuery, AJAX). Through the 2008–09 recession, introduced automation into testing, deployment, and monitoring — early DevOps-style practice — to cut costs and hold delivery pace under tight constraints.

2010 - 2015: Tech Reboot

Shifted to a mobile-first design strategy and brought the technology team in-house, shipping native Android and iOS apps on RESTful APIs and JSON that lifted retention 25% in retail and real estate. Built a dynamic microsite platform that cut creation time by 60%, errors by 90%, and update cycles by 80%, and delivered 10,000+ 3D floor plans across 7,000 projects for a platform serving 1M+ users. Led a 45+ member cross-functional team across product, design, engineering, and QA to relaunch the Projects section, streamlined agent onboarding by 30%, and lifted lead-to-deal conversion by 15%. Modernized the platform through microservices to 99.99% uptime, launched a Virtual Exhibitions platform with 100% uptime for large-scale buyer-seller interactions, and shifted reporting to DAU/MAU/LTV via Google Analytics.

Key Impact

Achievements & highlights

Product & Platform Leadership

  • Led product development across property discovery, agent onboarding, lead management, and buyer engagement for a platform serving 1M+ users.
  • Delivered 10,000+ 3D floor plans across 7,000 projects to improve property discovery and visualization.
  • Built a Virtual Exhibitions platform supporting large-scale buyer-seller interactions with 100% uptime.

Platform Modernization & Scale

  • Developed a dynamic microsite platform, reducing creation time by 60%, errors by 90%, and update cycles by 80%.
  • Led platform modernization through microservices, achieving 99.99% uptime and supporting continued growth in traffic and agent subscriptions.
  • Built API/JSON integrations with third-party systems to automate content updates and improve data freshness.

Growth & Conversion

  • Streamlined agent and seller onboarding workflows, reducing onboarding time by 30%.
  • Improved lead-to-deal conversion by 15% through user research, analytics, and product optimization.
  • Led a 45+ member cross-functional team across product, design, engineering, and QA to relaunch the Projects section.

Partner & Content Ecosystem

  • Built an integrated real estate partner portal enabling 100% digitization and driving 12K+ buyer inquiries per month.
  • Developed and deployed widget-based partner features that expanded content reach, engagement, and visibility.
  • Optimized alerting and notification engines using Spring Batch and Apache Velocity, increasing user interactions by 30%.

Tools & Stack

Java J2MEBREWjQueryAJAXAndroidiOSREST/JSONMicroservicesJiraGoogle AnalyticsSpring BatchApache Velocity
Connect

Let's build something meaningful.

Based in Mumbai, India. Open to conversations around Product & Platform Leadership roles, 0→1 SaaS building, enterprise platform strategy, and AI-driven workflow platforms.

© 2026 Rahul Prakash. All rights reserved.