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Mar 2015 - Feb 2022

Rahul Prakash —Future Retail Ltd. | Big Bazaar, FBB, Brand Factory & Fashion

Head of Product - Digital Commerce

Led product strategy, platform development, and large-scale transaction systems across India's largest retail ecosystem.

400K+
SKUs Managed
2M+
Users Supported
5,000+
Retailers On B2B Platform
95%
On-Time Delivery
The Story

What I did here

2015 - 2022

Owned digital commerce across Big Bazaar, FBB, Brand Factory, and Fashion for nearly seven years — the longest, largest-scale chapter of the career. Built a multi-brand commerce platform spanning 400K+ SKUs and integrating OMS, Inventory, CRM, SAP, and a Data Lake, scaling it to 2M+ users, 300K+ daily orders, and ₹6Cr+ in daily GMV with 95% on-time delivery. Layered in omnichannel capabilities (BOPIS, BORIS, Buy Offline Return Online, Endless Aisle, slot-based delivery) and payments — integrating gateways across POS, ecommerce, and OMS, and scaling Future Pay, a digital wallet handling balances, payments, refunds, and reconciliation end to end. On the B2B side, built a 50+ campaign promotion engine and a platform supporting 5,000+ retailers through the Annapurna Scheme, alongside mobility and catalog systems that cut delivery TAT in half.

Key Impact

Achievements & highlights

Commerce & Omnichannel Platform

  • Built a multi-brand commerce platform supporting 400K+ SKUs, integrating OMS, Inventory, CRM, SAP, Data Lake, and analytics platforms.
  • Scaled the platform to 2M+ users, 300K+ daily orders, and ₹6Cr+ daily GMV.
  • Built omnichannel capabilities including BOPIS, BORIS, Buy Offline Return Online, Endless Aisle, and slot-based delivery, requiring deep integration with store systems and POS.
  • Achieved 95% on-time delivery through logistics and store-picker optimization systems.

Payments & Future Pay

  • Integrated payment systems across POS, ecommerce, and OMS, working with payment gateways, banks, and external partners on processing, settlement, and reconciliation.
  • Managed and scaled Future Pay, a digital wallet integrated across POS and ecommerce, covering wallet creation, balances, payments, refunds, and transaction history.
  • Designed end-to-end transaction workflows covering authorization, capture, refunds, and reconciliation, including business rules and exceptions.

Growth & B2B

  • Built a 50+ campaign promotion engine and a B2B platform supporting 5,000+ retailers through the Annapurna Scheme.
  • Developed mobility and catalog management systems under the Annapurna program, improving delivery TAT by 50% and adding ₹3–5 Cr in new revenue.

Stakeholder & Team Leadership

  • Worked with senior stakeholders across Commercial, Sales, Marketing, Operations, Supply Chain, Finance, and Technology to define digital commerce strategy and translate business requirements into scalable platforms.
  • Led cross-functional product and engineering teams through complex platform integrations, releases, and operational change.

Tools & Stack

SAPCRMPOSERPPayment GatewaysDigital Wallet (Future Pay)Data LakeComputer VisionChatbots
Connect

Let's build something meaningful.

Based in Mumbai, India. Open to conversations around Product & Platform Leadership roles, 0→1 SaaS building, enterprise platform strategy, and AI-driven workflow platforms.

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