Oct 2023 - Jul 2025

Rahul Prakash —Praxis Retail (Hometown) & Think9 Digital (Broadway)

Chief Product Officer

Led product, platform engineering, and digital transformation across retail commerce and large-format store operations.

4
Flagship Stores Launched 0→1: 300+
In-Store Screens Orchestrated: 70%
Infrastructure Cost Reduction: 95%
Enterprise Change Adoption

The Story

What I did here

2023 - 2025

Took on ecommerce and store-technology modernization for two retail groups at once — Hometown (Praxis Retail) and Broadway (Think9 Digital) — standing up the 0→1 technology stack for four large-format Broadway stores (30,000+ sq. ft. each) across POS, ERP, WMS, and backend systems. Built a real-time CMS orchestrating 300+ in-store screens, moved the commerce stack from monolithic to cloud-based (Shopify, OMS, Inventory, CRM, SAP), and layered in CCTV-plus-operational analytics for management reporting. The platform work paid off in 70% lower infrastructure and development cost, 50% faster release velocity, 40% lower downtime, and 95% adoption across the change-management rollout.

Key Impact

Achievements & highlights

0→1 Store & Platform Build

Led the 0→1 technology setup for four large-format Broadway stores, each exceeding 30,000 sq. ft., covering POS, ERP, WMS, backend systems, integrations, and store technology infrastructure.
Acted as the product–architecture–engineering bridge, defining system boundaries, integration requirements, data flows, workflows, and acceptance criteria.
Built a real-time digital content and CMS orchestration platform managing 300+ in-store screens, including device configuration, content lifecycle, and remote monitoring.

Platform Modernization

Led modernization from monolithic systems toward a cloud-based architecture, integrating Shopify, OMS, Inventory, CRM, and SAP.
Defined cloud data flows and integration architecture across enterprise systems, ensuring consistency of business and operational data.
Designed an event/ticketing platform covering pricing logic, check-ins, workflows, and business rules.

Analytics & Operating Discipline

Built analytics capabilities combining CCTV and store-level operational data to support management reporting and operational decision-making.
Delivered a 70% reduction in infrastructure and development cost, 50% faster release velocity, and 40% lower downtime through platform governance and architectural improvements.
Led enterprise-wide change management resulting in 95% adoption, driving backlog refinement, design reviews, UAT, and release readiness.

Stakeholder & Business Alignment

Worked closely with Commercial, Sales, Marketing, Operations, Supply Chain, and Technology leadership to translate business requirements into platform capabilities and operating processes.
Owned cross-functional product and platform requirements across POS, ERP, WMS, inventory, and backend systems.

Tools & Stack

ShopifySAPSalesforcePOS / ERP / WMSCCTV AnalyticsCMS OrchestrationFirebaseGTMCleverTapJiraConfluenceNotion

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Based in Mumbai, India. Open to conversations around Product & Platform Leadership roles, 0→1 SaaS building, enterprise platform strategy, and AI-driven workflow platforms.

rrahulprakash@gmail.com LinkedIn Profile